The official term for dog shows is conformation — as in, the act of conforming or producing conformity. While a dog show may look like a beauty pageant, it’s not….
Conformation in dogs refers solely to the externally visible details of a dog’s structure and appearance, as defined in detail by each dog breed’s written breed standard. A dog that conforms to most of the items of description in its individual breed standard is said to have good conformation. ~ Wikipedia ~